Privacy Policy
Last updated: October 6, 2026
1. Overview
SharpSportsAI ("we", "us") respects your privacy. This Privacy Policy explains what personal data we collect, how we use it, and your rights under the EU General Data Protection Regulation (GDPR) and the UK GDPR / Data Protection Act 2018.
2. Data we collect
- Account data: email address and an encrypted password hash, created when you sign up.
- Usage data: matchups you analyze, the AI analyses we generate for you, and counters used to enforce free-tier limits.
- Billing data: if you upgrade, Stripe (our payment processor) collects your payment details. We only store your Stripe customer ID and subscription status — we never see your card number.
- Technical data: standard server logs (IP address, browser, timestamps) used for security and abuse prevention.
3. How we use your data
- To provide the SharpSportsAI service (sign-in, generate analyses, enforce limits).
- To process payments and manage your subscription.
- To prevent fraud, abuse, and to comply with legal obligations.
- To communicate essential service messages (e.g. payment receipts).
4. Legal basis (GDPR / UK GDPR)
We process your data under the following lawful bases: (a) contract — to deliver the service you signed up for; (b) legitimate interests — to keep the service secure and improve it; (c) legal obligation — to comply with tax, accounting, and law-enforcement requests.
5. We do not sell your data
We never sell, rent, or trade your personal data to advertisers, data brokers, or any third party. Period.
6. Sub-processors
We share data only with the providers strictly required to run the service: Supabase (database & auth hosting), Stripe (payments), Anthropic (the AI model that produces analyses), and — where you have given consent — Google (Google Analytics 4 for site traffic measurement and Google Ads for conversion measurement of our advertising). These providers are bound by their own GDPR-compliant data-processing agreements.
7. Data retention
We keep your account data for as long as your account is active. If you delete your account, we delete personal data within 30 days, except where retention is required by law (e.g. tax records).
8. Your rights
Under GDPR / UK GDPR you have the right to access, rectify, erase, restrict, or port your personal data, and to object to processing. To exercise any of these rights, email privacy@sharpsportsai.com. You can also lodge a complaint with the UK ICO or your local EU data-protection authority.
9. Cookies & tracking
We use strictly-necessary cookies and local storage to keep you signed in.
With your consent, we also use:
- Google Analytics 4 (Google LLC) — to measure site traffic and usage. Data: pseudonymous usage events and device identifiers. Purpose: analytics.
- Google Ads (Google LLC) — to measure whether our advertising leads to a subscription. Data: ad click identifiers and conversion events. Purposes: advertising measurement and ad optimisation.
In the UK and EEA these stay switched off until you accept them via the cookie banner, and your choice is recorded (what you accepted, when, and which notice you saw). You can change or withdraw your choice at any time via Cookie settings in the site footer — withdrawal takes effect immediately. Outside the UK and EEA the tags load by default; email privacy@sharpsportsai.com to opt out.
10. Children
SharpSportsAI is not for anyone under 21 in the US or under 18 in the UK. We do not knowingly collect data from minors.
11. Changes
We may update this Privacy Policy. Material changes will be notified by email or via the dashboard.
12. Contact
Questions? Email privacy@sharpsportsai.com.